Concept development is the initial stage of product development, where first materials for testing your idea on potential customers are prepared.
Many projects begin here.
This phase of product development involves creating several variations of the product to explore options such as functionality, style and manufacturing process. At least 3 different concepts are produced to give a range of ideas and maximize innovation before further developing the chosen design options.
The chosen concept will be further developed in terms of engineering in order to be ready for physical production of a prototype.